Brian Brunkow con Athlete To Entrepreneur: Five Skills Future Leaders Gain Thru Youth Sports (English Edition)Ch. 1 Excerpt: GRIT
"REJECTION HAPPENS. Sometimes again and again and sometimes again. Colonel Sanders (KFC) was broke. In the 1950’s (when 65 years old was old), Colonel Sanders was…really broke. He failed as a lawyer – the demise came when The Colonel punched a client. Ethically questionable behavior by a member of the bar. That is tough love. Some tough lawyering. He then failed in selling insurance. Following that he failed as a restaurant guy. He was 65 years old collecting a small monthly social security check. He could have quit. He should have retired a pauper. He did not.
At 65 years old, Colonel Sanders had one asset – a secret chicken recipe. He packed his car. He left Kentucky. He drove the country doing cold calls at restaurants and diners in hopes of selling his chicken recipe. It did not go well. Until it did. After two years on the road, and 1,008 rejections Colonel Sanders finally sold his recipe. Two years. 1,008 rejections. An overnight success after sales call #1,009......"
Entrepreneurship is tough.
Colonel Sanders was rejected 1,008 times before selling his little chicken recipe on sales call no. 1,009. Apple fired Steve Jobs from his own start-up. Sara Blakely turned Spanx into a ten-year overnight success story. Successful entrepreneurs share common traits: Grit, Process Goals, Adaptability, Communication, and Leadership.
By 2020, 50% of the US workforce will be full or part-time freelancers (The Gig Economy). The best place for future business leaders and entrepreneurs to learn the traits required for success is in youth and high school sports.
Athlete to Entrepreneur guides sports parents and coaches on the five traits kids should be learning in youth and high school sports for the changing economy:
Grit (Colonel Sanders & 1,008 Rejections)
Process-Based Goals (Apple Fires Steve Jobs)
Adaptability (Sara Blakely & Spanx - A Ten Year Overnight Success)
Communication (USC's "Iconic" 3 AM Firing of Lane Kiffen) &
Leadership (Sheryl Sandberg's Gut Check)